![]() ![]() This is important because there will be nuances to these relationships and how you communicate with them that an outsider will probably never be able to replicate. He says it’s also important to have a list of people you specifically don’t want your virtual assistants to engage with, which could include close friends or people you regularly do business with. As they prove that they can handle that, move on to more complex situations.” Nickell says, “The key in cases like this is to start small with very specific rules on what kind of comments and DMs your virtual assistants should reply to. One of the most valuable things your virtual assistant can do for you is delete those annoying spam messages from people you don’t know offering you irrelevant services. But if someone sends a DM asking about a joint venture opportunity, that’s something I’d prefer to handle myself. I don’t need to be personally involved in that conversation. I like to be heavily involved in my own engagement, but I do let my virtual assistants handle some of it. For example, if someone sends me a DM asking about a free guide I offered on a podcast, I might have my assistant reply and send it to them. You may opt to have your virtual assistant handle some or even all of your engagement, like responding to comments and DMs. This can work, but you need to approach it with caution because anything they say as you will be perceived as being directly from you. If they mess up and say the wrong thing, or worse yet, say something offensive, the results could be disastrous. Related: Ignoring These 4 Marketing Trends Could Cost You in the Long Run Engagement has risks If your virtual assistant manually logs into LinkedIn and posts your content natively, you won’t run afoul of any detection mechanisms LinkedIn puts in place to devalue content posted through a tool, and if there happens to be an error of some kind, your assistant will see it immediately and can fix it before it makes a bad impression. There are some good scheduling tools out there, but I prefer to have a human do the posting. You may want to maintain control of creating your content, but you don’t need to actually post it - anyone can do that.īecause it’s significantly more effective to write your posts in batches, you can get ahead by creating up to a month’s worth of posts at a time and then have your virtual assistant post them on LinkedIn for you. Nickell explains that a good way to hand this lower-level work off to a virtual assistant is to outline the exact steps they’re to follow, and then assign the tasks through a project management system like Teamwork, Monday or Basecamp to ensure nothing falls through the cracks.
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